Ever Worry About Your Kids or Grandkids and Money?

FoolProof puts you in charge of the financial education of your high school-age kids.

All About Financial Responsibility and the Realities of the Free Enterprise System

Player Loading...

In an upside down world we teach high school-aged kids the power of healthy skepticism and financial literacy.

Get Started Now

Or scroll down to learn more and
watch a few pretty interesting videos....


The staggering amount of time kids spend on digital devices makes them particularly vulnerable to marketers.

FoolProof for Parents provides a powerful antidote. It empowers your kids at a critical time in their development by teaching healthy skepticism.

Kids who work through our curriculum are better equipped to avoid scams, resist impulse buying and recognize manipulative marketing techniques.

Player Loading...
The FoolProof program is also used in over 8,000 schools.
We use peer-to-peer teaching to connect with your kids.
Player Loading...

The Solution:

Kids in today's upside-down world are faced with building decision-making habits that will impact the quality of their lives.

Marketers are hard at work trying to shape many of those habits.

The FoolProof Foundation has developed a consumer life skills curriculum to help parents, grandparents and mentor instill habits in children which counter some of the marketing industry's efforts.

Consumer advocates, teachers and students—not marketers—developed the FoolProof program.

More Than Money Lessons

The FoolProof for Parents program goes beyond traditional financial literacy.

We immerse your kids in the importance of developing three core habits:

Healthy skepticism
Personal responsibility

The Program Is:


Web-driven & self-grading.

Advertising-free and contains no hidden agenda.

Easy to use - after invitation your kids register themselves.

You can control and monitor your kid's work from your personal account.

Get Started Now

The FoolProof Program Is Peer-to-Peer and Engaging

Featured on:

FoolProof is all about becoming a "Healthy Skeptic."

16 Topics

  • Evaluating Marketing & Advertising
  • Checking & Savings Accounts
  • The Dangers of Credit Cards
  • Money as a Limited Resource
  • High School Money Habits
  • The Importance of Saving
  • Charitable Giving
  • Buying a Home
  • Gambling
  • Bankruptcy
  • Renting
  • College Prep
  • Insurance
  • Taxes
  • Investing
  • Retirement

What You'll Learn Here About Our Program:

You'll see a few of our 20 topics and 70 videos and animations.

You'll also see how we use peer-to-peer teaching to connect with your kids.

Player Loading...

Pay Me for the Label!

Marketers push status buying. FoolProof spoofs that crafty sales gimmick.

Player Loading...

Work Less and Make More!

We teach kids that money goes farther if you spend wisely, not impulsively.

Player Loading...

Hey, What Did That Fine Print Say?

The opposite of what the ad said? Happens all the time.

Player Loading...

Choosing a College.

Do you get more for paying for the big name? Not usually.

Player Loading...

What's the Real Credit Card Company Mission?

To always get you to borrow more.

Player Loading...

You're on Your Own and Out-of-Control:

Like a wild taxi ride.

Player Loading...

Why Credit Cards Should Be Called "Debt" Cards:

Because it’s the truth!

Player Loading...

What Would Ads Say if They Told the Truth?

Please don't watch this if you are an advertiser.

National Endorsements:

FoolProof's messages are shaped by educators, students, experts, and consumer advocates, not by marketers.

The FoolProof curriculum is the only curriculum in the United States endorsed by the Consumer Federation of America, the National Association of Consumer Advocates, Public Citizen and Fairplay.

Comments from Respected Sources:

Player Loading...

Jackie Gingrich Cushman

Columnist and Author

Jackie Gingrich Cushman is a noted columnist and author. Her website says her mission best: "When all sides on the political spectrum appear content to be talking only to themselves, they are doing both themselves and the rest of the nation a disservice. Finding Common Ground is the only way to save our nation."

We're happy to say Jackie believes FoolProofMe's resources are one place both sides can find common ground.

We're equally happy to say she's joined FoolProofMe's Red and Blue Walter Cronkite Project.

"The staggering amount of time pre-teens spend on digital devices makes them particularly vulnerable to marketers.

FoolProof's Curricula provides a powerful antidote. It empowers kids at a critical time in their development by teaching healthy skepticism.

Kids who use the curricula will be better equipped to avoid scams, resist impulse buying and recognizing manipulative marketing techniques.

The curriculum is a strong tool for teachers to introduce the core concepts of debt, informed decision-making, and materialism –we'd love to see it in every school!"

Josh Golin

Executive Director Jean Rogers, Screen Time Program Manager Fairplay

"Most financial wellness classes around the world teach students that financial well-being requires nothing more than knowledge about the financial products available today and trust in the financial system.

FoolProof's program teaches students how the financial system really works — including the fact that businesses and financial firms often try to take advantage of them.

But FoolProof's program does not stop there.

It also teaches kids how they can determine which information is and is not trustworthy. It teaches them how they can develop habits that will help them avoid financial distress. And it teaches them how they can assess the amount of debt they can handle.

These are lessons that will last a lifetime, no matter how financial product offerings change."

Lauren E. Willis

Professor of Law and Rains Senior Research Fellow, Loyola Law School Los Angeles Author, The Financial Education Fallacy and Against Financial Literacy Education

"Pre-teens are so vulnerable to advertising! As middle school kids grapple with self-consciousness, out of control hormones, and peer pressure, marketers know exactly how to exploit—and profit from—their vulnerabilities. Middle-schoolers are targeted incessantly with the false message that their success and happiness depends on what they buy. Foolproof's excellent new curriculum is a wonderful tool for helping kids on the cusp of adolescence gain crucial skills for successfully navigating life in a heavily commercialized culture. I hope it's used in middle schools everywhere."

Susan Linn, Ed.D

Lecturer in Psychiatry, Harvard Medical School, Research Associate, Boston Children's Hospital, and Founder of Fairplay

"As a psychologist who, for 25 years, has been researching the problems associated with materialistic values and consumerism, I'm so pleased to see FoolProof's new curriculum for middle-school students.

I think it is clear, clever, and engaging, and I really like how it talks straight to kids about the ways that marketers and corporations are trying to manipulate and profit off of them.

I strongly encourage teachers and parents to give FoolProof's curriculum a look and decide if they think it is right for the children in their lives."

Tim Kasser, Ph.D.

Professor & Chair of Psychology Knox College Dr. Kasser is author of The High Price of Materialism (MIT Press, 2002), Psychology & Consumer Culture (American Psychological Association Press, 2004), and HyperCapitalism: The modern economy, its values,
and how to change them (The New Press, 2018).

More Information on FoolProof:

FoolProof Foundation

The FoolProof Foundation's core mission is to teach consumers the importance of using caution, questioning sellers, and relying on independent research before spending money. We have created interactive, online programs to allow us to provide the widest possible exposure to our resources.

More Info.

Walter Cronkite Project

In 2003, Cronkite's enthusiastic support of a young consumer advocate named Will deHoo led to the creation of FoolProof. Cronkite was engaged with FoolProof for the remainder of his active life.

More Info.